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Donald Trump’s “Make America Great Again” cap, via Twitter

MSNBC published a breakdown of how much Donald Trump’s presidential campaign has cost. Of the $4.2 million the campaign spent this quarter, $504,192 was spent on merchandise, like his hats and T-shirts. That figure is 12 percent of the campaign’s total spending this quarter.

Trump’s merchandise has been a major part of his campaign, with his “Make America Great Again” caps becoming a trademark of the 2016 race. Trump isn’t the only one whose merchandise has been a major aspect of campaigning, Bernie Sanders’ “Feel the Bern” mug has had some screen time, and Rand Paul’s T-shirts have been recognized for their originality.

By Brendan Menapace, as reported in PM Promo Marketing Magazine